Novo Google Search
Google is trying to reinvent search - by being more than a search engine
At its annual Search On event today, Google showed off a bunch of new ways for people to search the internet. Most of them continue the trend of Google’s last few years: trying to find more natural and more visual ways for people to input searches and get results.
You can now ask Google a question by taking a picture or rambling into your phone’s microphone rather than trying to type the perfect set of keywords into the search bar. And Google is looking for more ways to present information you might care about without you even having to ask.
In interviews ahead of the event, Google executives said over and over that search is undergoing a total reinvention. For two decades, “roughly the rules of the game are, ‘Dear human, if you follow the rules and script your queries just right, we’ll give you amazing answers to your needs,’” says Prabhakar Raghavan, Google’s SVP in charge of search. “But thanks to incredible — and frankly unprecedented — advances in AI and machine learning and computer vision, the tables are turning now.”
Those advances in AI and computer vision are what power Google Lens and the new Multisearch feature with which you can search with a picture and then modify it with text. Multisearch has been available for a few months and is now rolling out globally.
Google’s also expanding its Immersive View in Maps, which gives you a fly-through visual view of a place before you actually go there. Google’s inputs and outputs are both becoming more multisensory over time.
https://www.searchenginejournal.com/google-announces-more-personalized-search-results-at-search-on-event/466428/?utm_source=angellist
https://www.xda-developers.com/google-search-enhancements-search-on-2022/?utm_source=angellist
https://www.cnbc.com/2022/09/28/google-search-adds-vibes-immersive-views-for-some-locations.html?utm_source=angellist
